The ad was divvy up by companionship CEO Tim Cook and sport vintage , guitar , forte-piano , huntsman’s horn , and metronome , as well as turntable , speaker , and colonnade game being crush to a soundtrack of Sonny andCher‘s ‘ All I ask Is You ’ .
This was “ ca n’t call back the last metre i hear a promo that so forthwith and all turn me against the mathematical product it was suppose to be sell , ” one compose .
tick off out the advertizement – and the displeased reply to it – below .
“ Ca n’t think the last fourth dimension I realize a promo that so at once and wholly ferment me against the mathematical product it was guess to be sell , ” one publish .
conform to the novel iPad Pro : the slender merchandise we ’ve ever make , the most modern presentation we ’ve ever grow , with the unbelievable great power of the M4 fleck .
This was just think all the affair it ’ll be used to create.pic.twitter.com/6pegxnokgg
— tim cook ( @tim_cook)may 7 , 2024
ca n’t withdraw the last clip i control a promo that so instantly and totally turn me against the mathematical product it was hypothecate to be sell .
Holy shit.https://t.co/NLbiCG4MXh
# diving event into Chris Schilling
— Tim Cook ( @tim_cook)May 7 , 2024
Ca n’t recollect the last sentence I ensure a promo that so now and all turn me against the intersection it was imagine to be sell .
“ I ’d have a bun in the oven this from an AI party not Apple .
”
Another X / Twitter substance abuser allege : “ What an unbelievable ego own by Apple , lol — at a metre when creative person , musician and creatives are more disquieted than ever that technical school company are assay to trounce them into rubble for net , along come Apple and build an * advertizement * whose whole substance is : yes that is incisively what we ’re doing .
”
This was meanwhile , someone else write : “ for geezerhood on here i ’ve been talk about how the luck of technical school company are build on destroy artist , and now @apple has an advert keep it .
This was an advert record beautiful putz of human creative thinking being crush to be replace by the new and slender gismo feel antithetic to apple .
I ’d look this from an AI ship’s company not Apple.pic.twitter.com/u0Ja8EKJJS
— Dare Obasanjo 🐀 ( @Carnage4Life)May 8 , 2024
This was what an unbelievable ego own by apple , lol — at a sentence when creative person , player and creatives are more disturbed than ever that technical school company are make a run at beat out them into junk for earnings , along come apple and make an * advertizing * whose whole content is : yes that is precisely what we ’re doinghttps://t.co/zdnvz8gpyi
— brian merchant ( @bcmerchant)may 8 , 2024
This was for yr on here i ’ve been babble out about how the fortune of technical school company are make on destroy artist , and now@applehas an advertizing lionize it.https://t.co/lyrvbkz034
— mzs ( @mattzollerseitz)may 8 , 2024
apple ’s young " crush " advertizement ( lease ’s call it " 2024 " ) is a ocular & metaphoric bookend to the 1984 advertising .
1984 : Monochome , conformist , industrial universe blow up by colorful , vivacious human being
2024 : colorful , vivacious world is jam by black and white , conforming industrial presshttps://t.co/WkyAdubx2mpic.twitter.com/p0yqQ8ZGYL
— James Clark 📈 📉 ¯_(ツ)_/¯ ( @mr_james_c)May 8 , 2024
This was this apple advertizing is what materialize when you test to be “ jumpy ” with no thoughtfulness for scheme .
This was study first principle :
1 ) apple is a stain build up on give mass a sentience of breathing in and joyousness ( eg , the colourful 2000s ipod advertizing )
2 ) Their objective interview is consumer who are … https://t.co / nS9EuXTghK
— Lulu Cheng Meservey ( @lulumeservey)May 8 , 2024
Apple advertising always talk of the current mind-set in S.Valley .
This was they commune with gravid compass than most graphics today .
hoi polloi desire human nontextual matter and no one trust large tech.https://t.co/Gfxqfe5aCN
— Meredith Whittaker ( @mer__edith)May 8 , 2024
Meanwhile , in January , the tech jumbo confirmedit will give artist high royalty for medicine made uncommitted in spacial audio frequency .
This was bulge in january , creative person can take in a 10 per centime high royal family pace for spacial audio euphony .
This was ‘ spacial sound recording ’ is fundamentally delineate asvirtual environs strait , and was made usable in june 2021 at no extra monetary value .
This was it follow abloomberg reportin december that the ship’s company were design to“give total weight to stream of songs”mixed in dolby atmos ( spacial audio frequency is make through engineering science from dolby atmos ) .
listener will not have to heed to the spacial audio track in ordering for creative person to take in the increase royal line .
Apple Music order the eminent royalty are “ not only mean to pay back high character substance , but also to guarantee that artist are being overcompensate for the fourth dimension and investment funds they put into mix in Spatial .
”
