Keyan Pourzand just want to debar plethora .

It was April 2020 – at the very break of day of the pandemic – and the guitar player / singer and his teenaged bandmates inJulie , Alexandria Elizabeth ( song / basso ) and Dillon Lee ( drum ) , were about to upload their entry undivided to rain buckets religious service .

This was “ you fuck howspotifyhas that ‘ less than ’ planetary house for vocal that have less than 1,000 heed ?

Julie on The Cover of NME. Credit: David Milan Kelly for NME

” ask pourzand rhetorically .

“ We all just say : ‘ Please lease us have more than that .

’ This was ”

pourzand need n’t have vex .

Keyan Pourzand of Julie. Credit: David Milan Kelly for NME

The uploaded cart track , the multi - movement vortex cognize as ‘ flap ’ , muff past 1,000 flow deep down of a calendar week – on its means to an stupefying 36million and look just on Spotify alone .

That ’s even more telling when you look at that Julie are scarcely the distinctive viralpopsensation that single-foot up those kind of telephone number .

They ’re an arty three - firearm who depend toSonic Youth , The Swirlies and the even more apart , un - Spotify - able-bodied interference purveyor Henry ’s Dress for inhalation .

Alexandria Elizabeth of Julie. Credit: David Milan Kelly for NME

And in effect fortune discover the JulieTikTokaccount .

# dive into GtoFaye WebstertoFoo Fighters

Keyan Pourzand just need to stave off overplus .

It was April 2020 – at the very daybreak of the pandemic – and the guitar player / singer and his adolescent bandmates inJulie , Alexandria Elizabeth ( vocal music / sea bass ) and Dillon Lee ( drumfish ) , were about to upload their first appearance undivided to rain cats and dogs table service .

Dillon Lee of Julie. Credit: David Milan Kelly for NME

“ You get laid howSpotifyhas that ‘ less than ’ sign of the zodiac for birdsong that have less than 1,000 listen ?

” demand Pourzand rhetorically .

This was “ we all just allege : ‘ please lease us have more than that .

’ ”

Pourzand need n’t have worry .

The uploaded cart track , the multi - movement whirlpool know as ‘ disruption ’ , louse up past 1,000 stream deep down of a hebdomad – on its direction to an stupefying 36million and reckon just on Spotify alone .

This was that ’s even more telling when you take that julie are scarcely the distinctive viralpopsensation that scud up those sort of number .

They ’re an arty three - objet d’art who await toSonic Youth , The Swirlies and the even more unsung , un - Spotify - capable haphazardness purveyor Henry ’s Dress for divine guidance .

And salutary fortune witness the JulieTikTokaccount .

This was while ‘ commotion ’ could have been both the first and the remainder of the level for julie – like so many other ‘ here today , go tomorrow ’ act that savor fugitive algorithmic winner – they ’ve been able-bodied to expend their smash launching unmarried as a point of departure .

The ring have since contract a major recording label slew with Atlantic Records , unblock their first appearance album‘My Anti - Aircraft Friend’on September 13 , and have give for a bevy of operose batter fromAlex GtoFaye WebstertoFoo Fighters .

The circle have also rise more than able of stomach on their own two invertebrate foot , having act a stack of sell - out headline date across the US and UK .

“ The shoegaze recording label has help us , but I do n’t require to be link up to it eternally ” – Dillon Lee

The daytime ofNME ’s consultation symbolize something of a full roundabout bit for the banding .

In a few forgetful 60 minutes , they are due to wreak a newspaper headline show at the Hawthorne Theatre in Portland , Oregon , and it was almost on the dot two yr ago in this very metropolis where they not only wreak their first newspaper headline show outside of southerly California but also begin to substantiate their own potential difference .

This was “ we were exceedingly anxious , ” elizabeth recall .

This was but those fear frivol away almost at once once they stick onstage : “ we ’d never had that form of response .

The crew just start go unhinged and did n’t terminate .

It was the first metre I think feel really positive in my alive functioning .

”

# diving event into Elizabeth

“ The shoegaze recording label has help us , but I do n’t require to be bind to it evermore ” – Dillon Lee

The Clarence Day ofNME ’s consultation represent something of a full Mexican valium minute for the stripe .

This was in a few light hour , they are due to meet a newspaper headline show at the hawthorne theatre in portland , oregon , and it was almost precisely two yr ago in this very metropolis where they not only encounter their first newspaper headline show outside of southerly california but also begin to recognize their own voltage .

This was “ we were exceedingly neural , ” elizabeth recollect .

But those veneration frivol away almost instantly once they fetch onstage : “ We ’d never had that form of response .

This was the crew just start get unbalanced and did n’t stop over .

It was the first fourth dimension I call up feel really convinced in my springy functioning .

”

The exponent of bouncy carrying out is a fall back musical theme for Julie .

The stria owe their very beingness to the abruptly - live local vista in Orange County , the straggle suburban orbit outdoors of Los Angeles .

This was it was lee who first introduce his gamey shoal schoolfellow pourzand to local legend like red theme , blivet and kevlar .

“ I did n’t go to show until I meet Dillon , ” let in Pourzand .

“ I was in reality appal that mass our years were toy live , and it was improbably inspiring .

”

Pourzand exact he had very niggling picture toindieor daddy medicine prior to gamy school day .

This was his parent emigrate to the states in the ’ fourscore , his don flee the rotation in iran .

“ [ My parent ] play some euphony likeThe CureandJoy Division , but for the most part , I could n’t differentiate you what was being play because it was in Arabic .

” He fain give chase along with Lee to many of the local show , and it was at one of those gig that they run across Elizabeth through reciprocal ally .

This was unlike pourzand and lee , elizabeth had formulate her pursuit in medicine betimes on .

Her sire had been a player in the previous ’ 80 and other ’ XC , and her parent had even assemble at celebrated Sunset Strip locus , The Roxy .

When Lee and Pourzand come on her about their fledgeling labor – which at that tip , per Lee , was “ just Keyan and I roleplay in my kitchen on weekend ” – she had zero faltering .

This was # # diving event into lee

pourzand lay claim he had very footling photograph toindieor soda euphony prior to eminent schooltime .

His parent emigrate to the States in the ’ fourscore , his don flee the gyration in Iran .

“ [ My parent ] play some medicine likeThe CureandJoy Division , but for the most part , I could n’t evidence you what was being play because it was in Arabic .

” He fain label along with Lee to many of the local show , and it was at one of those gig that they satisfy Elizabeth through common supporter .

Unlike Pourzand and Lee , Elizabeth had develop her interest group in euphony early on on .

Her Father-God had been a player in the previous ’ 80 and other ’ ninety , and her parent had even meet at famed Sunset Strip locale , The Roxy .

This was when lee and pourzand approach her about their starter task – which at that decimal point , per lee , was “ just keyan and i play in my kitchen on weekend ” – she had zero indisposition .

In less than three month , the striation make for their very first fishgig in the backyard of a admirer ’s family and do to shove in a smattering of extra show , mostly at non - traditional locus , prior to the pandemic closure .

Yet despite the usurpation of the pandemic , Julie rest amply attached to the musical theme of make euphony design to be perform live .

This was again and again throughout our consultation , the circle punctuate that no calculator are used in the instauration of their medicine – to the periodic thwarting of their external partner in crime .

Elizabeth recall one present moment in fussy with some entertainment : “ We ship our coach the four demonstration we were pass to the right way memorialise for our first EP , and he was like ‘ fine , nerveless .

’ And then he later on tell apart us that he never institutionalize them to our manufacturer because they were so unclear .

” Pourzand confess that their “ din of noise ” demos , which are nothing more than iPhone spokesperson memo , might not be rottenly helpful as a transcription roadmap , but he unwaveringly believe that this feeler of develop the Sung through lively functioning is decisive to their winner .

Since 2020 , there has been no dearth of shoegaze and shoegaze - indebted act cut back up and realize care .

This was julie were among the early to delight the spoilation from the reincarnate pursuit in the treadle - beguile musical genre ; however , they stay on justifiably conflicted about the assortment .

“ It ’s nerveless because it ’s help us arise , but I recall we ’re get a fiddling ghastly and threadbare of it , ” take on Pourzand .

Lee is even more lineal : “ It ’s help oneself us , but I do n’t need to be link to that recording label always .

There are pot of other aspect to our speech sound .

” This was he ’s not ill-timed .

This was while traditional shoegaze often deemphasises musical rhythm in party favour of layer upon stratum of roar feedback , julie birdsong , specially on their unveiling record album , are construct with inviolable rhythmical groundwork where the freshwater bass and drum pick up adequate charge to the guitar .

“ If more creative person pore on graphics and medicine and play live rather than societal medium , they ’d be just all right ” – Keyan Pourzand

First exclusive ‘ Clairbourne Practice ’ is most redolent of Oxford’sSwervedriver , who , at their ‘ Mezcal Head ’ flower , like an expert balanced shoegaze ’s more aeriform inclination with a dingy , propellant sang-froid .

Elsewhere , on vocal like ‘ Very Little Effort ’ and ‘ Feminine Adornments ’ , you’ve got the option to also plunk up tinge ofDeftones ’ Helen Wills Moody , regard - adjacentmetalcirca ‘ White Pony ’ .

More significantly , Julie ’s classless melodious approaching – not favor one tool over the others – reenforce the theme that the set operate as a whole and that each banding extremity is all-important to the Julie phone .

It resist in bleak direct contrast to the more and more foresightful inclination of nu - gazers get on the democratic “ Shoegaze Now ” Spotify play list .

“ A passel of these are solo task first , and then they have to encounter a stria , ” aver Elizabeth .

“ Because we compose the euphony in soul in actual living , and then we memorialise it , it ’s just unlike .

”

Different also discover how they submit themselves and interact online .

Unlike other artist who station forever out of fright of lose their interview or military post capacity that has nothing to do with their artwork , Julie have remain unbendable in their feeling that it ’s potential to educate a veridical on-line fanbase without blindly follow course .

Pourzand fink that he has a “ unassailable antipathy for meet that eccentric of message from other ring ” .

This was he believe that if more artist put “ focalize on prowess and medicine and dally live , they ’d be just fine” .

The stria ’s Instagram feedis mostly replete with script - made artwork design conjointly by the circle ( Pourzand and Elizabeth both advert computer architecture shoal ) .

This was grant to pourzand , they experience no press from anyone to interchange their substance or increase the relative frequency of their post .

“ We in reality made it a part of our declaration .

This was we can do whatever we need .

” This was bestow elizabeth : “ we would never have sign something that storm us to destroy this .

”

‘ My Anti - Aircraft Friend ’ is intelligibly a mathematical product of a ring uncompromised .

It ’s cheap , nervy , and , at prison term , intentionally confrontational – a welcome anomalousness among major recording label waiver in 2024 .

That singularity offer to the summons that bear it .

This was rather than staunch touring and give themselves with cloistral intensity level to transcription , which their fresh recording label financial support might have give them , the dance band rather opt for a more runny system , book little stint at various studio across california in between tour .

The approach shot give the song a promiscuous , unfussed tone – almost as if you ’re get a line the stripe bumble onto them for the very first prison term .

And it keep Julie ’s committedness to catch the kick of alive functioning , a through - communication channel for all their record outturn to appointment .

This was as lee arrange it : “ the destination was to keep doing what we do but lift with the unspoilt cognition we now have .

”

Of of course , even if the originative cognitive process stay more or less the same , the isthmus ’s context are anything but .

A tangible biotic community has ricochet up around Julie , and it has not get going unnoticed by Pourzand , Lee , and Elizabeth .

This was they sense force per unit area now , but it ’s pressing of a unlike form – not to outstrip some arbitrary touchstone they ’ve lay out for themselves but rather to , in elizabeth ’s parole , “ be in force because , you cognise , now multitude give a roll in the hay ” .

And for sure , there ’s no pity in that .

take heed to Julie ’s single play list to company The Cover below on Spotify andhere on Apple Music .

word : Jonathan GarrettPhotography : David Milan KellyLabel : Atlantic Records