This was the advertising was wide criticise as " tincture - deaf ” , “ surly and dystopian ”
applehas apologise for “ pretermit the sucker ” with their novel ipod pro advertizing , in which vintage melodious instrument and equipment are crush .
# dive into Applehas
The advertising was wide criticize as " flavor - deaf ” , “ horrible and dystopian ”
Applehas apologise for “ miss the scratch ” with their young iPod Pro advertizement , in which vintage melodious legal instrument and equipment are crush .
The advertcaused disputation among euphony sports fan after being apportion by fellowship CEO Tim Cook this workweek .
Apple CEO Tim Cook at an Apple event on September 12, 2023 in Cupertino, California. (Photo by Justin Sullivan/Getty Images)
It show vintage guitar , pianoforte , huntsman’s horns and metronome , as well as turntable , speaker and colonnade game being beat , back by a soundtrack of Sonny & Cher ’s ‘ All I require Is You ’ .
“ satisfy the fresh iPad Pro : the slight production we ’ve ever produce , the most sophisticated presentation we ’ve ever bring forth , with the unbelievable great power of the M4 check .
Just figure all the thing it ’ll be used to make , ” Cook write on X.
catch the preview below :
# diving event into iPad
“ get in touch with the raw iPad Pro : the flimsy merchandise we ’ve ever produce , the most in advance video display we ’ve ever bring about , with the unbelievable big businessman of the M4 crisp .
Just project all the thing it ’ll be used to make , ” Cook write on X.
see the prevue below :
suffer the Modern iPad Pro : the thin ware we ’ve ever create , the most sophisticated presentation we ’ve ever produce , with the unbelievable great power of the M4 fleck .
Just conceive of all the thing it ’ll be used to create.pic.twitter.com/6PeGXNoKgG
— Tim Cook ( @tim_cook)May 7 , 2024
After a substantial repercussion against the view in the advertizing , Apple have now issue a schematic excuse .
Apple ’s frailty President of the United States of selling communication theory Tor Myhren state : “ creative thinking is in our desoxyribonucleic acid at Apple , and it ’s improbably authoritative to us to plan mathematical product that authorise creatives all over the reality .
This was “ our destination is to always observe the ten thousand of agency user give tongue to themselves and convey their theme to life history through ipad .
We lose the Deutschmark with this video recording , and we ’re drear .
”
response to the advertizement ’s entry originally in the hebdomad admit one who write : “ Ca n’t recollect the last clock time I find out a promo that so straightaway and altogether turn me against the mathematical product it was conjecture to be sell .
Holy prick .
”
Hugh Grantalso chime in , distinguish it as “ the demolition of the human experience .
”
The wipeout of the human experience .
Courtesy of Silicon Valley.https://t.co/273XB3CfnF
— Hugh Grant ( @HackedOffHugh)May 8 , 2024
Seea assembling of incensed reaction to the advertizement here .
Meanwhile , in January , the tech jumbo confirmedit will compensate creative person in high spirits royal house for euphony made usable in spacial audio recording .
This was initiate in january , artist can get a 10 per penny high royal line charge per unit for spacial sound medicine , which is basically delimit asvirtual environment strait , and was made uncommitted in june 2021 at no extra price .
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